DESIGNED AROUND YOUR RITUAL
A purposefully crafted coffee ritual
We believe wellness and performance shouldn't come at the cost of great coffee. That's why we start with specialty-grade beans, ground to suite your brew method and blended with our BalanceRitual™ complex.
Designed for Daily Progress
Your Ritual. Elevated.
We believe the best rituals are the ones that already work for you, so we've designed MAD to do just that.
Whether you like an espresso, filter, coffee pods or decaf, every option is crafted to match your preferred method and taste. With multiple grind sizes, you never have to compromise on your beloved coffee moment.
Energy. Reimagined.
True energy shouldn’t come in spikes and crashes, it should move with you. Powered by Cordyceps and Chaga, our BalanceRitual™ Complex supports natural vitality and endurance, helping you feel more awake, more alive, and more capable.
It’s clean, balanced energy that pairs perfectly with coffee’s natural lift, so every cup fuels momentum that actually lasts.
Focus. Redifined.
Clarity isn’t about more caffeine — it’s about better energy. Infused with Lion’s Mane, our BalanceRitual™ Complex works in harmony with coffee’s natural stimulation to support focus, flow, and mental sharpness.
The result is a calm, creative alertness that helps you think clearer, work smarter, and stay fully present in whatever you do.
Balance. Restored.
Energy means nothing without equilibrium. Featuring Reishi and Tremella, our BalanceRitual™ Complex helps you stay grounded, composed, and confident — even when life speeds up.
Designed to complement coffee’s natural lift, this blend brings calm to your focus and clarity to your energy, so you can flow through the day and sleep well through the night.
HOW YOU'LL FEEL IN 90 DAYS
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Clear & Focused
Your mornings begin to feel calmer and more intentional. Focus comes more easily, energy feels smoother, and your coffee ritual becomes something you can rely on for a invigorating start to the day.
Energised & In Rhythm
As the ritual settles in, you start to feel more in flow. Mental clarity lasts longer, energy feels more reliable, and your days move with a better rhythm, from work to movement to rest.
Balanced & Empowered
By 90 days, the effects feel integrated. You feel clearer, more balanced and quietly confident in your routine. Small daily choices have compounded, supporting not just how you start your day, but how you show up in life.
BalanceRitual™
CRAFTED THROUGH SCIENCE. POWERED BY NATURE. DESIGNED TO MAKE A DIFFERENCE.
100% Natural & Organic
Our complex of premium fruiting-body mushrooms, dual-extracted for bioavailability and full spectrum potency, expertly crafted to blend seamlessly into coffee, without altering the taste. No fillers.