About Us
Coffee That Makes a Difference
MAD! Coffee was created from a simple belief:
your daily ritual should work with you, not against you.
We exist at the intersection of specialty coffee and modern wellness — crafting products that support focus, balance and sustained energy, without compromising the ritual people already love.
A Founder’s Story
Before MAD, I spent my career in digital wellness, helping people build healthier habits and access online therapy. It was meaningful work, but over time I found myself drifting out of alignment with corporate culture. I felt the pull to build something more personal. Something tangible.
Coffee was the natural place to start.
It had always been my ritual. The highlight of my day. Stepping out to local coffee shops, slowing down for a moment, resetting before what came next.
But as I began building a coffee brand, I noticed something uncomfortable.
The more I relied on caffeine, the more inconsistent my energy became. Some days I felt sharp and focused. Other days I felt wired, jittery, or drained. Coffee gave me a lift, but it wasn’t always supporting me.
That tension between the ritual I loved and the way it was affecting my body became impossible to ignore.
From Caffeine to Curiosity
That question led me deeper into biohacking and behavioural science.
I began experimenting with light exposure, circadian rhythm, morning routines, breathwork, nutrition timing and functional mushrooms. Not radical changes, just small, intentional shifts. And those shifts made a meaningful difference to my clarity, focus and energy.
Along the way, one insight stood out:
Coffee is already the most loved habit most people have.
So why not make it the most supportive one too?
Rethinking the Ritual
That insight is where MAD truly began.
We didn’t want to create another supplement, powder or protocol. We wanted to work with behaviour, not against it. To build something that fits seamlessly into daily life.
MAD evolved from a coffee brand into something more considered:
a daily ritual designed to support focus, balance and long-term wellbeing.
We start with specialty-grade coffee — selected for flavour, roasted in small batches, prepared for every brew method. Then we thoughtfully integrate functional mushrooms through our proprietary BalanceRitual™ complex, chosen for their traditional use and growing scientific interest.
No added steps.
No earthy flavours.
No compromise on taste.
Science, Without the Noise
Functional mushrooms have been used for centuries in traditional practices and are now being explored through modern research for their bioactive compounds.
At MAD, we respect both worlds.
We focus on quality sourcing, fruiting-body extracts, careful processing and thoughtful formulation, not hype or exaggerated claims. Everything we create is designed to feel calm, credible and intentional.
Because real progress isn’t about quick wins.
It’s about small, consistent improvements that compound over time.
Designed for Daily Progress
MAD is built for people who care about how they feel, how they think, and how they show up.
Our mission is simple:
to help people build better daily rituals, starting with the one they already trust.
This is coffee, designed with intention.
This is wellness, without disruption.
This is MAD.
