Claim your Free Bag of MAD Coffee - Details inside the E-Book
Claim your Free Bag of MAD Coffee - Details inside the E-Book
Claim your Free Bag of MAD Coffee - Details inside the E-Book
Claim your Free Bag of MAD Coffee - Details inside the E-Book
Claim your Free Bag of MAD Coffee - Details inside the E-Book

A science-backed system to optimise how you function and feel.

Micro-rituals designed for natural rhythm.

Align your circadian rhythm, hormones, and nervous system in under 15 minutes to wake up fresh, stay energised & focused all day and sleep better at night.

Work with your biology, not against it.

Understand why your energy, focus and sleep fluctuate, and how small tweaks in your routine can create outsized results.

Build habits that actually stick.

Follow a science-backed 21/60/90-day framework with simple habit stacking and a daily tracker that makes consistency automatic.

Your 90-Day Journey

21 days to start. 90 days to make it last.
DAY 1-21: The Reset
Reset the Foundation
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Reset the Foundation

Create smoother mornings, stabilise your energy and reset your internal clock.

The first 21 days are about subtle alignment, not drastic change. You’ll introduce a small set of micro-rituals that gently tune your circadian rhythm, cortisol response, and energy regulation.

As your biology recalibrates, mornings feel more intentional, energy becomes more predictable, and sleep starts to improve, all without rigid routines or forced discipline.

This is where clarity and consistency begin to compound.

DAYS 22-60: The Rebuild
Build the Momentum
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Build the Momentum

Add structure and optimisation to your energy, focus and recovery.

With the foundation in place, you begin adding three key upgrades: strategic protein timing to stabilise energy, simple breath-work to regulate your nervous system, and an evening shutdown ritual to improve sleep quality.

Together, these rituals create smoother days, deeper focus, and more resilient recovery.

From here you start optimising, fine-tuning caffeine timing, tracking patterns, and adjusting what works best for your body. Momentum builds naturally, with less effort and more consistency.

61-90 DAYS: Rewire
Make it Automatic
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Make it Automatic

This becomes your new baseline, shaped by intentional habits built to last.

By this stage, the rituals no longer feel like habits, they feel like who you are. You’ll learn how to maintain alignment through travel, busy periods, and life disruptions, while introducing functional mushrooms to amplify focus, calm, and recovery.

The system becomes flexible, resilient, and sustainable, something you carry forward long after Day 90.

“This changed how I think about my mornings”
“So simple but surprisingly powerful”
“Just did day 21 and feeling great!”

Want to make sure this is right for you?

Begin with the 21-Day Reset Challenge to get started.


Join the MAD Collective

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